Consider this… you are the CEO of YOU INC – you are leading you, the corporation.

YOU INC will have a vision, which will provide clarity and direction for you, the CEO who is leading the way.  You will be clear on where you want YOU INC to be in the future so that you have the right focus.  The vision will reflect the purpose of YOU INC – your WHY.  You would be clear on why you do what you do and what YOU INC‘s role is in that.  This WHY will be way bigger than what you do or how you do it.  This WHY will generate the passion, purpose and energy required for you to create a successful and sustainable YOU INC.  You feel aligned and you are not at cross-purposes.

You will have created a culture that mirrors your values, ideals and beliefs – a culture which supports the very essence of you and YOU INC.

The YOU INC brand will reflect the culture, the vision, the why or purpose so that it attracts those who you want to connect with, who will support you and YOU INC.  You will nurture those relationships and build a strong community and counsel.

You will have goals and strategies that will take YOU INC towards the vision you have planned.  There will be actions and timelines and measures in place to keep you accountable.

You will understand that YOU INC will never outperform you as the leader and so you participate in personal growth programs and continued learning.  You will understand what it takes to be a great leader.

You will know your strengths and your position description will reflect them – you will spend most of your time doing what you do really well.

And we could go on and on…

From a business’ point of view this all makes sense – it is simply good business practice that any successful CEO would employ.


So my questions are…

  • Do you have a vision for you and your life?
  • Do you know what your purpose in life is – why you do what you do?
  • And your culture – could you clearly identify the values and beliefs that are non-negotiable to you?
  • Have you considered whether your behaviours align with your culture?
  • And who are you attracting into your life, what is your brand?
  • How strong is your community and do you have your counsel – those people you turn to, who have got your back, who encourage you?
  • Do you have goals, strategies and actions – and timelines to ensure that you can look back on a life well lived, a life you aspire to?
  • And who will support you and keep you accountable?
  • Are you practicing self-leadership?
  • What are you doing about lifelong learning, what interests you and what will add value to you and yours?
  • What are your strengths?
  • And who on earth are you?


How many of these questions could you write down the answers to, without any forethought, straight off the cuff?

Too often we pay more attention to our businesses, our life roles, our jobs, our careers – what we do – than to ourselves, who we are and who we want to be.  We have an outward looking focus – noticing more about what others are doing and thinking, or what is happening in our environment – rather than taking time to get to know ourselves well enough to answer these questions.

We are the CEO’s of our lives – we are in charge!  It is our responsibility to design our own life’s journey – this is not something we can delegate or abrogate.

Our LIFE by DESIGN Programs provide you with the tools, strategies and insights along with the time and support you will need to come up with the answers to these questions and many more.

Find out more about our upcoming LIFE by DESIGN Programs – don’t delay – take this opportunity to design your life’s journey – take charge and lead your way.



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